The Japanese wanted to bring billions poured into the real estate market Vietnam

31/10/2016   Viewed: 980
Economic stability and growing income of the middle class that housing demand in Vietnam is growing. Grasp this opportunity, real estate giants Japan strongly silently pouring capital into senior secondary real estate segment.
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This trend has been many experts predicted. Most recently, Mr. Than Thanh Vu, president of Sao Khue, Japanese investors are usually interested in the high-end hotel projects, commercial centers, office buildings, high-end apartment projects in the big cities like HCMC, Hanoi ...

Expected in the coming period, private investors from the land of cherry blossom will bring about $ 2 billion in real estate market in Vietnam, where Ho Chi Minh City will be the preferred choice in this new investment strategy.

According to Le Hoang Chau, chairman of HCM City Real Estate Association, since the two countries become strategic partners, this is the time for businesses from both countries began to cooperate. While Vietnamese enterprises need to find funds for major projects and find partners, project management professional, the Japanese investors tend to find partners to invest abroad in the field of real estate.

Vietnam real estate market has recently received many such business cooperation. It can be considered to as The Global Group - investors, developers and real estate managers leading Japanese handshake with JSC dream home (Dream House). Dream Home Palace (District 8) will be the initial project that will partner The Global Investment Group, with a capital of 50 million is expected.

Kajima, a giant from Japan, is planning to spend $ 1 billion over 10 years to a joint venture with a local investor to develop real estate projects luxury hotels, serviced apartments guide to object Vietnam wealthy. Scale projects from 19.5 to 97.5 million; Peace House Okamura Corporation partnered with Sanyo Homes Home and to establish a joint venture operation and management of real estate products; Sanyo Homes partnered with Tien Phat ...

According to Le Quoc Duy - CEO of Hoa Binh House, the Japanese evaluation Vietnam market a lot of potential, especially demographic factors 3rd winter in Southeast Asia, the proportion of young people is very high, limited housing fund.

Especially, Vietnam has now entered a period of deep integration, the Government has opened the door to more policy incentives to attract investment, not only that also actively participate in international agreements to develop strong international economies. This will increasingly attract more international investors to do business or live. This is an opportunity for investors, including foreign investors.

However, according to Mr. Wei, investors are very strict in handshake cooperation, evaluating their partners very carefully, even family history, they themselves are also concerned that there is no guarantee that the strategy for sustainable cooperation. Therefore, in order to invite them to also be a long-winded story, they retain the key issue for any business.

A new trend, the Japanese enterprises having joined hands with the local businesses the same field, they are looking to establish the floor broker to directly sell products to the Japanese living and working in Viet Nam. "There is an undercurrent purchasing the land between the Japanese people together. It is also helping the market elements enriched and stronger competition," Mr. Wei said.

According to Wealth-X report and UBS, Vietnam ranked second, with an increase in the number of super-rich people in the past year was 14.7%. Number of Vietnam's super-rich standards and UBS Wealth-X is 195 people with a total asset value of $ 20 billion property. A year earlier, Vietnam has 170 super-rich individuals, with a total asset value of 19 billion dollars.

The most recent study by BCG, showed that more than half of consumers (51%) and 80% of consumers belonging to the middle class and wealthy shopping at supermarkets and hypermarkets next to the store traditional.

Who has nearly 20 years as a consultant, many of which are M & A, Mr. Than Thanh Vu said, is not easy to Japanese investors find premises in the central area of ​​Hanoi and HCM City to invest directly due to increasingly limited land and also caught a lot of investment procedures.

Therefore, the plan that the Japanese firms choose to invest in real estate in Ho Chi Minh City and Hanoi coming through M & A. Strategic investors from Japan to catch the middle class demand, which is increasing in the country.

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